the bond project notes from the desk

Issuer study · NBFC · gold loans

Chemmanur Credits and Investments

A Kerala gold lender that has come to the public for money nine times in under four years, and is funded almost entirely by individuals in two states. Here is what the money does, what protects it, what its rating history actually shows, and what its own bonds already change hands at.

Published 4 August 2026 · updated with the latest market and subscription data

The short version

Yields on offer 9.25% to 12.68% Seven series, 400 days to 72 months, all secured, BSE only
Credit rating BBB Upgraded from BBB minus five weeks before the issue. CRISIL still says BBB minus
Who funds the lender 94% retail Bonds and subordinated debt sold to individuals. Banks provide 6%
Its own bonds trade at 13.49% Median across 29 of its listed bonds, above every series in the new issue

This company already has 38 bonds trading on the exchange, and the market values them at a median yield of 13.49%. It is now selling new bonds at 9.25% to 12.68%. At six of the seven maturities on offer, you can buy its existing paper more cheaply than the thing being sold to you.

Chemmanur Credits and Investments is a non-deposit-taking finance company based in Thrissur, Kerala. It lends money against household gold jewellery through 302 branches across six states, and it is promoted by Chemmanur Devassykutty Boby, better known as Boby Chemmanur. It has been lending for more than fourteen years.

What is unusual is not the lending. It is the borrowing. Since December 2022 the company has run eight public bond issues, asking the public for ₹750 crore and raising ₹601 crore. This is the ninth. Almost every rupee it lends was borrowed from individual savers in Kerala and Tamil Nadu, one ten thousand rupee application at a time.

We read all 537 pages of the offer document, including all three years of audited accounts, the auditors' reports, the CARO annexures and the rating annexure. We pulled every rating action any agency has ever taken on this company back to 2015. And we ran every one of its 38 already-listed bonds through our own exchange feed, six months of daily closes, to see what they actually change hands at. That turned out to be the most useful thing on this page. Where a claim mattered we sent a second researcher to try to knock it down. Some things we could not settle, and those are listed near the end.

What you are actually buying

Seven separate bonds. Four pay interest into your bank account every month. Three pay nothing until maturity and then hand back a larger lump sum. Every one is a promise from this company and nothing else.

All seven series on offer Face value ₹1,000 · minimum 10 bonds (₹10,000) · secured · BSE only
SeriesTenorInterestCouponEffective yieldYou get backMatures
I18 monthsMonthly10.25%10.75%₹1,00019 Feb 2028
II24 monthsMonthly10.80%11.35%₹1,00019 Aug 2028
III36 monthsMonthly11.25%11.85%₹1,00018 Aug 2029
IV61 monthsMonthly12.00%12.68%₹1,00019 Sep 2031
V400 daysAt maturitynone9.25%₹1,101.8123 Sep 2027
VI24 monthsAt maturitynone11.00%₹1,232.0019 Aug 2028
VII72 monthsAt maturitynone12.25%₹2,000.0019 Aug 2032
From the term sheet in the offer document dated 23 July 2026, cross-checked against its illustrative cash flows. Assumed allotment 19 August 2026. Series VI shows ₹1,232.00 in the term sheet and ₹1,232.10 in the cash flow annexure. Interest accrues actual by actual. No series carries a put or a call option.

Two features are unusual and both favour you. First, the coupon is identical for every category of investor. Most bond issues pay retail buyers a little more than institutions; this one does not discriminate. Second, half the issue is reserved for retail applications under ₹2 lakh, which is a generous share.

Series VII is the one that will be marketed hardest. It doubles ₹1,000 into ₹2,000 over six years. That is a genuine 12.25% a year compounded, not a gimmick. It is also a six year unsecured-in-practice bet on a small lender, which is the whole point of this page.

Effective yield versus coupon. A 10.25% coupon paid monthly is worth more than 10.25% a year, because you can reinvest each month's interest. That is why Series I shows a 10.75% effective yield. It is the same money described two ways, not extra money.

The ninth issue in under four years

The company discloses every previous public issue, how much was asked for, and how much actually came in. It is the most revealing table it publishes.

Every public bond issue since December 2022 Amounts in ₹ crore
IssueOpenedAsked forRaisedFilledTo new lendingTo repaying debt
114 Dec 2022100.0092.2392%85.686.55
216 Oct 2023100.0060.2160%59.650.56
320 Feb 2024100.0048.1448%44.393.75
426 Jul 202460.0060.00100%54.945.06
531 Dec 202490.0063.6771%63.670.00
63 Jun 2025100.0083.3483%83.340.00
717 Oct 2025100.0093.5494%53.1140.43
82 Mar 2026100.0099.90100%42.6957.21
Eight issues 750.00601.0280%487.47113.56
9 (this one)4 Aug 2026150.00Split between lending and repayment not disclosed in advance
The company's own disclosure of its previous issues. Issue costs on each of the eight were paid from the company's own money, not the proceeds, totalling ₹13.34 crore. There has been no private placement of bonds in the last three years, no public equity issue, and no dividend has ever been paid.

Read the last two columns. For the first six issues, nearly every rupee raised went into new gold loans. Then it changed. Issue 7 sent 43% of the money to repaying existing borrowings. Issue 8 sent 57%. The newest savers are increasingly repaying the older savers.

The stated purpose of this issue does not separate the two

The stated objects commit at least 75% of the money to "onward lending, financing, and for repayment/prepayment of principal and interest on borrowings of the Company". Those are two very different activities in one sentence, and the split between them is not disclosed before you apply. Given that ₹187.89 crore of the company's borrowings fall due within twelve months, the direction of travel from issues 7 and 8 is the best guide you have.

There is no monitoring agency. SEBI does not require one for an issue this size, so the board monitors itself. A statutory auditor's certificate on where the money went goes to the debenture trustee each quarter, and that is the check.

How it is selling. The issue opened on 4 August and runs to 17 August. The published subscription figures need reading carefully, because they are not what they look like at first glance.

Subscription so far Times covered against the reserved book
StageRetailNon-institutionalInstitutionalOverall
Day one0.16x0.81x0.00x0.41x
Day three0.50x1.92x0.04x1.02x
Latest0.53x1.99x0.04x1.07x
Bidding data published for the issue. The reserved book is 7,50,000 bonds: 3,75,000 retail, 3,00,000 non-institutional and 75,000 institutional.

"Oversubscribed" here does not mean the issue is full

The subscription multiple is calculated against the base issue of ₹75 crore, which is the 7,50,000 bonds actually reserved. It is not calculated against the ₹150 crore the company is asking for, because the second ₹75 crore is a green shoe option that only exists if the money turns up.

So 1.07 times does not mean the issue is oversubscribed. It means roughly ₹80 crore of bids against a ₹150 crore ask, or about 53% of what the company came for. Crossing one times is the point at which the base is covered and the company can begin retaining oversubscription, not the point at which it is done.

Underneath that, the shape matters more than the headline. Retail is at roughly half its allocation, having taken about ₹20 crore of the ₹37.5 crore set aside for it. The number carrying the book is non-institutional, at close to twice its ₹30 crore reservation, which is corporates, trusts and individuals writing tickets above ₹2 lakh.

Institutions have taken 0.04 times their slice, about ₹30 lakh of a ₹7.5 crore reservation. In the March 2026 issue the institutional category closed at zero. Across nine issues and ₹601 crore raised, professional money has stayed almost entirely away from this paper. The people funding this lender are individuals.

Why the book grew, which is not what it looks like

Here are three numbers the company discloses on the same page.

0 250 500 750 Gold loan book, ₹ crore (bars) Gold held, tonnes (line) 412 539 737 1.04 t 1.05 t 0.82 t FY2024 FY2025 FY2026 78,525 accounts 86,258 accounts 81,577 accounts

The company's own figures. The loan book rose 37% in the year to March 2026 while the gold securing it fell from 1.05 tonnes to 0.82 tonnes and the number of loan accounts fell by 4,681. The average loan per transaction went from ₹63,272 to ₹93,501.

The company's own industry section explains it. Quoting ICRA, whose industry report the company commissioned for this issue: the average gold price in India rose over 60% in the year to March 2026, after 33% the year before. Gold went from ₹7,717 a gram in March 2024 to ₹12,325 in March 2026.

So the book grew because the collateral repriced, not because the business found new customers. Fewer people borrowed, and each of them borrowed half as much again against the same chain.

Why this matters more than any other number on this page

The average loan is written at 65.36% of the value of the gold, and 55.56% of the book was written at between 70% and 80%. Those percentages are measured against a gold price that has risen 60% in a year. ICRA notes single day corrections of up to 5%.

If gold falls, three things happen at once. The loan book shrinks mechanically. The cushion between what was lent and what the gold fetches thins. And auctions become both more necessary and less remunerative. In the year to March 2026 the company auctioned just 54 loan accounts and made a surplus on them. In FY2024, when gold rose more slowly, it auctioned 563 accounts and took a deficit of ₹21.82 lakh.

India Ratings writes that the company "has successfully navigated multiple business cycles, including periods of significant volatility in gold prices." What the disclosed numbers show is a book assembled during the steepest gold rally in the series.

Who actually funds this lender

Most finance companies borrow from banks and lend to the public. This one borrows from the public.

Where the money comes from As at 31 March 2026, share of total liabilities
Source₹ croreShareWho lends it
Public issue bonds429.0659.5%Individuals, via issues like this one
Subordinated debt189.7926.3%Individuals. Unsecured. Unrated by anyone
Bank borrowings39.765.5%SBI, Federal, Dhanlaxmi, Indian Overseas
Total658.6191.3%The rest is accrued interest and payables
Note 51 to the audited financial statements. India Ratings puts the same split as bonds 65%, subordinated debt 29%, bank term loans 6%. Total borrowings were ₹688.74 crore at 1 July 2026, of which ₹187.89 crore matures within twelve months.

The company lists the ten largest holders of its outstanding bonds and the ten largest holders of its subordinated debt. Every single one of the twenty is an individual. The largest bondholder owns 0.47% of the stock, ₹2 crore. The largest subordinated debt holder owns 1.14%. There is not one bank, fund, insurer or institution anywhere in either list.

India Ratings says it plainly: bond and subordinated debt investors "mostly consist of individuals from Kerala and Tamil Nadu", and "the funds mobilised through the NCD route remain geographically concentrated in Kerala". The company's assets are 97% in five southern states. So are its liabilities. A regional shock would hit both sides of the balance sheet at once.

The ₹199.79 crore nobody has rated

Larger than this entire bond issue, and sold to the same savers, is ₹199.79 crore of unsecured subordinated debt at coupons running from 10.00% up to 15.38%. Against every series, the offer document records "Credit Rating: NA". Subordinated debt counts as Tier II capital, which is precisely why it ranks behind you if things go wrong, and it is a quarter of how this company is funded.

Some of it has matured and never been collected. ₹153.30 lakh of subordinated debt sits matured and unclaimed, including one series whose redemption date was 11 February 2018. A further ₹34.95 lakh of older privately placed bonds is matured and unclaimed, with dates running back to March 2021.

We computed the cost of all this from the accounts: interest expense of ₹77.92 crore against average borrowings of about ₹595.86 crore is a cost of funds near 13.1%. That is what this company must pay to exist, and it explains the coupons exactly. It lends at 19% to 25% and pays about 13% for the money.

Three agencies have looked at this company. They gave three different answers.

The marketing says BBB. The full history is more interesting.

Every rating this company has ever held Compiled from the agencies' own published rationales
DateAgencyRatingWhat happened
2015 to Apr 2018CAREBB+Below investment grade
27 Dec 2018CRISILBBB minusTwo notches higher, on a change of agency
3 Apr 2019CAREWithdrawnAt the company's request, mandate unused
6 May 2020CRISILBBB minus, watch negativeCovid
3 Nov 2021CRISILBBB minus, negativeAsset quality collapse, see below
25 Aug 2022CRISILBBB minus, stableOutlook restored
Jan 2024 to Feb 2026India RatingsBBB minusSix consecutive affirmations
28 Oct 2025CRISILBBB minusStill one notch below. Last public action
26 Jun 2026India RatingsBBBUpgrade. Highest rating ever held. Five weeks before this issue
CARE press release of 3 April 2019 and its H2 FY15 rating annexure; CRISIL rationales of 3 November 2021, 4 December 2024 and 28 October 2025; India Ratings letter and rationale of 26 June 2026, reproduced in full as an annexure to the offer document. ICRA, Acuité, Brickwork and Infomerics have never rated this company.

Three things stand out.

The company has never been rated above BBB by anyone. There is exactly one rating-level upgrade in its entire history and it happened five weeks before this issue opened. The 2018 move from BB+ to BBB minus was not an upgrade, it was a change of agency: CARE had it two notches below investment grade in April 2018, CRISIL assigned BBB minus in December 2018, and CARE's remaining mandate was withdrawn at the company's request four months later.

The split rating is live right now. CRISIL's last published action, on 28 October 2025, left this company at CRISIL BBB minus. India Ratings says BBB. Both are standalone views of the same balance sheet. The company discloses both. The issue is marketed on the higher one.

The upgrade did not change the price. This issue's coupon table is identical, series for series, to the March 2026 issue that was sold at BBB minus. Same 10.75% at 18 months, same 9.25% at 400 days, same 12.68% at 61 months. The rating improved by a notch, the size went from ₹100 crore to ₹150 crore, and the yield stayed exactly where it was.

One thing genuinely to the company's credit: no agency has ever tagged it "issuer not cooperating". Every withdrawal in its history is either a redemption confirmed independently by CRISIL, or CARE's unused mandate closed at the company's request. That is a clean disclosure record and it should be said.

The year this book was actually tested

Neither the offer document nor the current rating rationale mentions what follows. It comes from CRISIL's own published rationale of 3 November 2021, when it moved the outlook to Negative on "deterioration in Chemmanur Credit's asset quality metrics along with inability to conduct timely auctions".

What happened in 2021 CRISIL Ratings rationale, 3 November 2021
Measure31 Mar 2021At the review
Loans 90 days or more overdue22%33%
Loans 180 days or more overdue0.68%19.5%
Profit₹9.2 cr for FY21Loss of ₹14.5 cr in Q1 FY22
Return on assets, annualisedpositiveminus 15.2%
By 27 October 2021 the company had recovered 62% of the 90 days overdue book through auction and collection, and CRISIL restored the Stable outlook in August 2022. Today's reported bad loans are 0.93%.

This is the answer to the question every gold lender invites: has this book ever been under stress? It has, once, four years ago. A third of it went overdue, a fifth went severely overdue, and a quarter's loss wiped out one and a half years of profit. The auctions then caught up and the company recovered.

That episode cuts both ways honestly. It shows the collateral eventually did its job. It also shows what "inability to conduct timely auctions" costs, in a business where auctioning is the entire remedy, and it happened at a company one fifth of today's size.

One more number from CRISIL's October 2025 review, which is more recent: 90 days overdue of 2.2% and bad loans of 1.9% in the June 2025 quarter. India Ratings reports 0.9% for the full year to March 2026, eight months later.

Are the profits real?

Reported profit went from ₹1.72 crore to ₹2.48 crore to ₹20.07 crore across the three years. That is an eightfold jump, and it is what the rating upgrade rests on. It needs unpacking in both directions.

The year before was not what it looked like

In the year to March 2025 the company reported "other income" of ₹9.93 crore, against ₹0.42 crore the year before and ₹0.51 crore the year after. The auditors attached an Emphasis of Matter explaining it, and Note 3.7 spells it out: during that year most lease agreements were rewritten by addendum so they became short-term and fell outside the lease accounting standard. Reversing the lease liability and the corresponding asset produced a one-off gain of ₹9.60 crore.

Profit before tax that year was ₹4.76 crore. Take the accounting gain out and the year to March 2025 is a pre-tax loss of about ₹4.84 crore. The company did not lose money on paper only because it re-papered its rent agreements.

That matters because it is the base against which this year's eightfold jump is measured. The other half of the same change shows up in the year just gone: rent expense rose from ₹4.76 crore to ₹10.29 crore, while depreciation fell and lease interest fell with it.

But the latest year does look like genuine operating leverage

Measured against the previous year's income stripped of that gain, income rose 36% while total expenses rose 14.7%. India Ratings' figures agree: the cost to income ratio improved from 95.06% to 75.65%. The company added 302 branches' worth of scale and the branches finally started covering themselves. Return on assets of 2.57% and return on equity of about 16.9% are respectable numbers.

Two smaller items flattered it. Bad debts written off were ₹3.47 crore, against nothing the year before. And the provision line swung from a ₹0.99 crore charge to an ₹0.83 crore release, which India Ratings describes as a credit cost of minus 0.1%. Together those are worth roughly ₹4.3 crore of presentation on a ₹20 crore profit. The profit is mostly real. It is not entirely clean.

One thing to note about provisioning. The company's expected credit loss provision of ₹2.25 crore sits ₹1.82 crore below what the RBI's own asset classification rules would require, at ₹4.07 crore. That difference is parked in an Impairment Reserve and kept out of net worth. This is permitted, and it is disclosed. It is also the reason the headline provision looks light.

What is actually going bad

Headline bad loans are 0.93% of the book, which sounds excellent. The segment breakdown tells you why, and what it conceals.

Bad loans by product As at 31 March 2026
ProductShare of bookBad loansDirection
Gold loans95.60%0.08%Growing
Microfinance (women's groups)3.91%12.47%Being wound down
Gramin Shakthi business loans0.35%99.30%Stopped writing new ones
Consumption loans0.01%100.00%Stopped
Insta loans0.13%2.67%Shrinking
Whole book100.00%0.93%₹7.14 cr of ₹770.49 cr
The company's own segment disclosure. Non-gold lending combined shows bad loans of 19.38%, against 15.38% a year earlier. Bad loans across the whole book were ₹3.62 crore in FY2024, ₹9.84 crore in FY2025, ₹7.14 crore in FY2026.

Everything this company lent without gold behind it has gone bad, nearly completely. The business loan book is 99.30% non-performing. Consumption loans are 100%. The company has responded by stopping: business loan accounts fell from 10,600 to 4,655 to 2,470, and the average new business loan written last year was nil. Microfinance accounts fell from 45,376 to 29,049.

What remains is, to a rounding error, a gold loan monoline. That is a real strength for asset quality and a real concentration risk for everything else. It also means the 0.93% headline is a statement about gold, not about this company's credit judgement. Where it exercised credit judgement, it lost almost all of it.

Two other things are worth knowing. The book is genuinely granular: the twenty largest borrowers are 0.78% of advances, and nothing above a ₹50 lakh ticket exists. And loans to group companies are nil, as are all related party loans, guarantees and securities, in each of the last three years. For a promoter-controlled lender that is a meaningfully clean record.

Fraud is a running item rather than an event. In the year to March 2026 there were 204 cases of spurious or low purity gold pledged, on ₹2.55 crore of loans, of which ₹1.52 crore was the spurious portion and ₹1.36 crore was recovered. Separately, cash embezzlement by employees of ₹30.30 lakh and ₹42.99 lakh is disclosed, with only ₹6 lakh recovered on the larger amount. All of it is reported to the RBI, as required.

What actually protects your money

These bonds are secured. It is worth being precise about what that means here.

The security, feature by feature
FeatureWhat the document says
Security cover1.0 times, the regulatory minimum. Capri Global's retail bonds covenant 1.10 times
What is chargedBook debts, receivables, cash, loans and advances, present and future
What is excludedEverything exclusively charged to SBI, Dhanlaxmi Bank, Federal Bank and Indian Overseas Bank
RankingEqual with existing secured creditors, not ahead of them
Further borrowingPermitted, ranking equal or ahead, so long as 1.0 times is maintained
GuaranteeNone. Not from the promoter, not from any group company
Debenture redemption reserveNone. Finance companies are exempt
Put or call optionNone on any series
If the rating is cutThe company must provide additional security to the trustee
DividendsBlocked until bond principal and interest due are paid or provided for
Default interestAt least 2% a year above the coupon for the period of default
Where you sueExclusively the courts of Thrissur, Kerala
The security and covenant terms, read in full. The trustee is Mitcon Credentia Trusteeship Services, which discloses a SEBI penalty of ₹2 lakh by adjudication order of 18 March 2024 in an unrelated matter. Its fee is ₹60,000 on acceptance plus 0.0065% of outstanding bonds a year.

The document itself is candid about the limit of all this:

It is the duty of the debenture trustee to monitor that the security cover is maintained, however, the recovery of 100% of the amount shall depend on the market scenario prevalent at the time of enforcement of the security.

One point deserves emphasis because it is easy to miss. The banks are secured on the promoter's property. You are not. The company's own auditors record under CARO that "the Company does not hold any immovable property". Every bank facility is collateralised by land, buildings and flats owned personally by C D Boby and by five promoter-owned companies, backed by personal guarantees from Boby, his wife and his brother-in-law, and by corporate guarantees from those companies. Bondholders get none of that. Bondholders get a 1.0 times charge on loan receivables, expressly excluding whatever the banks hold exclusively.

Two claims also rank ahead of yours. The trustee's own expenses carry 18% a year interest and sit as a charge "in priority to the charge securing the NCDs". And statutory dues, including workers' claims and government dues, rank ahead under the Companies Act and the insolvency code.

The promoter, the brand, and the group

Chemmanur Devassykutty Boby owns 86.07% of this company and has been on its board since incorporation. None of his shares are pledged, and there are only 80 shareholders in total. A named group company, Chemmanur Gold Palace International, holds a further 12.49% in physical form.

Four of the six directors are one family: Boby as chairman and managing director, his wife Smitha Boby, his brother-in-law Lijo Moothedan, and his son-in-law Sibin Philipose. The two independent directors are substantive appointments, a chartered accountant of forty years' practice and a retired Canara Bank general manager who was internal ombudsman at South Indian Bank, and between them they chair the audit, nomination, stakeholders, risk, fraud and finance committees.

But the Debenture Committee has no independent director on it. It is the brother-in-law as chairman plus the chief executive, chief financial officer and company secretary, and it is the committee that approved this issue and both drafts of the offer document. The asset liability committee also has no independent director. And one independent director's departure in March 2025, after seven and a half years on the board, is recorded only as "Cessation" with no reason given and no resignation date. His replacement had been appointed five days earlier.

The company does not own its own name

The Chemmanur mark belongs to the promoter personally, not to the lender. The company pays him ₹1 lakh a month for it under a five year licence, on top of his ₹96 lakh salary, and the licence is revocable. The offer document is not internally consistent about the mark's status: one page says it is "pending for registration", another calls it a "registered trademark", and a third describes a separate unregistered logo used under a no-objection letter dated 22 September 2025. Other companies the promoter is interested in use the same mark.

For scale, the promoter's pay was 63% of the company's profit in FY2024 and 44% in FY2025, before the profit jump made it 5%.

What the company discloses about him personally

The company states that there is "no material litigation involving Promoter of the Company", and its summary table shows nil against promoters. The following are disclosed instead under the heading Directors, because he is also chairman and managing director.

The company confirms he is not a wilful defaulter, not a fugitive economic offender, and not debarred by SEBI, and the same is confirmed for every director.

A note on the disclosed profile. The only educational qualification given for the man who controls 86% of this company is "Honorary Doctorate Degree from World Record's University", and his disclosed experience in business is "15 years". He is recorded as holding no other directorship, although the same document lists 25 promoter group entities in which he has investments.

The group has a regulatory record the rating does not capture

India Ratings rates this company on a standalone basis, so nothing below is in the rating. All of it is disclosed by the company itself.

Chemmanur Gold Palace International Limited, the group company that owns 12.49% of this lender, "raised funds through issuance of 6% participating preference shares by way of private placement aggregating to ₹288.28 crore from 5,323 investors" without applying for listing, without a credit rating, without appointing a merchant banker, and without filing an offer document. SEBI fined it ₹25 lakh by order of 30 April 2021. The penalty was paid. It also carries a ₹1.36 lakh MCA penalty from August 2024 for a late beneficial ownership filing.

Boby Chemmanur (No.1) Chits Private Limited has a compounding fee of ₹55.04 lakh pending with the Registrar of Chits across twenty-three chit funds, for failing to file minutes and balance sheets on time. It is contesting the amount in the Kerala High Court.

Across the group there are 608 pending cheque bouncing complaints totalling ₹1.49 crore, all of them filed by the group companies against others.

None of the six named group companies has ever been rated by any agency, and none has issued bonds publicly or privately in the last three years. Legally the group is not a group at all: this company has no holding company, no subsidiary and no associate. The six are sister companies under common ownership. Nothing filed for this issue describes what any of them does or how any of them performs.

One indirect linkage does exist and is worth naming: SBI's loan covenants include a group cross-default. A default by any group company to any bank triggers a 1.20% a year penalty on this company's entire outstanding.

The persona is the business model

It is tempting to treat a promoter's public behaviour as colour rather than credit analysis. In this case that would be a mistake, because the persona is how this group finds its customers and, more to the point, how it finds the savers who lend it money.

Boby Chemmanur is one of the most recognisable businessmen in Kerala, with roughly 1.6 million Instagram followers and 2.6 million on Facebook. He is known for spectacle. In 2012 he flew Diego Maradona to Kerala to open a jewellery showroom. In 2014 he ran 812 kilometres from Kasaragod to Thiruvananthapuram to promote a blood bank. He wrapped a Rolls Royce Phantom in gold and ran it as a taxi at ₹25,000 a day. He attended Thrissur Pooram in disguise. In 2024 he led a public "begging march" through Kerala to raise blood money for a Malayali on death row in Saudi Arabia, and handed over ₹1 crore of it himself.

The doctorate the company lists for him comes from this world too. It was conferred by World Records University, a UK-registered private body, at a Kuala Lumpur ceremony in May 2015, presented by Maradona and Karisma Kapoor. It is not an accredited academic degree. The group also claims a Guinness World Record; we could find no Guinness listing, only entries in Unique World Records, the Asia Book of Records and the India Book of Records, which are pay-to-enter private registries.

Here is what that looks like. Every one of these was checked as live before publication.

Links open on YouTube. We have not embedded the players, so nothing on this page loads from Google until you click. Every video was checked as live before publication; view counts were read at that point and will have moved since.

Why this belongs in a bond study

Ninety four percent of this company's funding comes from individual savers in Kerala and Tamil Nadu. Not one institution has taken a meaningful share of any issue it has ever sold. India Ratings says the reason the money comes in is "the long historical presence of the group in Kerala", which "helps it in sourcing NCDs from retail and high-net-worth individual investors".

In other words, the brand is the funding channel. That is a genuine strength, because it has worked nine times. It is also a genuine risk, because a brand that rests on one man's public standing is exposed to what happens to that standing, and he spent a week in judicial custody eighteen months ago.

How the rest of the group raises money

This is the part of the picture that sits furthest outside the issue documents, and it needs stating carefully. India Ratings assesses this company on a standalone basis. Nothing below is in the rating. None of it is a finding about the borrower on these bonds, which lends against gold, keeps its bad loans at 0.08% on that book, and has never lent a rupee to a related party.

But the lender sits inside a group, borrows its name from that group's promoter, and competes for the same savers' money. So the group's own record of raising retail money is context a lender to it would want.

There is a pattern in that record, and regulators have remarked on it more than once.

What this does and does not mean

It does not mean this NBFC is doing any of that. Chemmanur Credits is a registered non-banking finance company, supervised by the RBI, audited without qualification for three years, forbidden from taking deposits and confirmed by its auditors as not having taken any. Its bonds are a regulated public issue with a filed offer document, a rating, a trustee and an exchange listing. That is the opposite of an unregistered deposit scheme, and the difference matters.

What it does mean is that the group around it has repeatedly raised large sums from ordinary savers in structures that regulators have questioned, and that the most recent of those, a set of LLPs holding ₹764 crore from nearly twelve thousand people, is reported to be paying returns out of incoming money rather than trading profits. A lender to any part of this group would want to know that, because reputational trouble in one arm travels to the others through the shared name. SBI evidently agrees: its loan covenants include a group cross default, under which a default by any group company to any bank triggers a penalty on this company's own borrowing.

One further point of fact, in the promoter's favour. He is no longer on the board of most of these entities. Company filings show he left Chemmanur Gold Palace International in January 2019, Boby Chemmanur (No.1) Chits in December 2018, and the never-operational Boby Chemmanur Airlines in December 2019. He holds four current affiliations, of which this NBFC is one, and the jewellery business is now run through an LLP in which he is a partner rather than a director. That is why the company can accurately say he "holds no directorships" outside this company while also listing 25 promoter group entities in which he has investments.

The letter from the RBI

Risk factor 1 discloses two supervisory events. The first is that an RBI inspection of the position as at 31 March 2022 raised concerns "relating to corporate governance, committee compositions, regulatory filings, KYC compliance, hypothecation documentation, grievance redressal mechanisms, and agency arrangements".

The second is current:

The Company received a supervisory letter from the RBI dated January 30, 2026, wherein the RBI highlighted certain supervisory concerns. The Company has submitted its response to the RBI vide its letter dated March 14, 2026. The Company is in the process of taking appropriate steps to ensure compliance with the supervisory concerns highlighted by the RBI.

What those concerns are is not disclosed. The company says it has had no further communication. Note that the same document states elsewhere: "No regulatory action is pending against the Issuer or its Promoter or directors before the SEBI or the Reserve Bank of India". A supervisory letter is not formal regulatory action, so both statements can be true at once, but a reader is entitled to notice the distance between them.

No RBI penalty has ever been imposed on this company. Its registration is valid, it has never accepted public deposits, and the auditors confirm compliance with the net owned fund requirement and the prudential norms in each of the last three years.

Separately, the company's secretarial audit for the year to March 2022 reported "the utilization of the proceeds of the issue of non-convertible debt securities prior to the date of allotment" and delays in regulatory filings.

What the market already thinks this credit is worth

Every comparison so far has been against what the company is asking for. There is a better test: what does Chemmanur's own paper change hands at, between real buyers and real sellers?

The company has 38 bonds listed on BSE from its eight previous issues. Twenty nine of them have traded, across 121 sessions since February, on ₹5.47 crore of turnover. This is not a dead market. There is a real, continuously quoted curve here, and it is the single most useful thing available on this issue.

The ten most actively traded Chemmanur bonds Since February · face value ₹1,000 each
ISINCouponMaturesSessionsTurnoverLast priceMedian yield
INE051307CA612.00%9 Nov 203049₹67.1 L₹996.1012.84%
INE051307CJ710.25%18 Sep 202762₹60.9 L₹995.6915.06%
INE051307BT812.00%19 Jun 203047₹58.5 L₹994.0012.94%
INE051307AB811.50%11 Jan 202838₹50.5 L₹1,001.0012.25%
INE051307CC20% cum10 Sep 203174₹32.4 L₹966.0115.54%
INE051307BZ510.50%11 May 202727₹29.2 L₹989.9913.36%
INE051307CH10% cum22 Apr 202739₹28.2 L₹1,019.0014.77%
INE051307CB40% cum11 Nov 202630₹28.1 L₹1,021.2011.19%
INE051307AE20% cum9 Mar 202924₹26.5 L₹1,402.0015.05%
INE051307BV40% cum19 Apr 203150₹23.7 L₹1,000.0015.87%
Our own exchange feed of daily BSE closing data. Median yield is the middle of every daily close for that bond over the period, which is more robust than the last print. Nine of the 38 lines have not traded at all. Yields on bonds within a few months of maturity swing wildly on small price moves and are not meaningful, so the two shortest lines are shown but not emphasised.

The most traded line, the 2031 cumulative bond, has printed on 74 of 121 sessions. Four lines have turned over more than half a crore each. A retail investor wanting out of a modest position could realistically find a buyer in these.

Now put the new issue next to it

Three of the seven new series mature within days of a bond the company already has listed. Those are near-perfect comparisons.

Offered yield versus what its own bonds actually yield Median of daily closes since 1 July
New seriesOfferedIts own bond at the same maturityTradedGap
V, 400 daysmatures 23 Sep 20279.25%INE051307CJ718 Sep 2027, 5 days apart14.07%4.82
I, 18 monthsmatures 19 Feb 202810.75%INE051307CG318 Mar 2028, 28 days apart13.48%2.73
II, 24 monthsmatures 19 Aug 202811.35%INE051307AM52 Nov 2028, 75 days apart11.38%0.03
VI, 24m cumulativematures 19 Aug 202811.00%INE051307AM52 Nov 2028, 75 days apart11.38%0.38
III, 36 monthsmatures 18 Aug 202911.85%INE051307BD213 Aug 2029, 5 days apart13.09%1.24
IV, 61 monthsmatures 19 Sep 203112.68%INE051307CC210 Sep 2031, 9 days apart15.77%3.09
VII, 72m cumulativematures 19 Aug 203212.25%INE051307CI918 Mar 2032, 154 days apart14.52%2.27
Gap is in percentage points. The three highlighted rows mature within nine days of the bond they are compared with, so those are near-exact comparisons. The 24 month rows are the weakest, because the nearest listed bond matures two and a half months later, and they are also the only pairings where the new issue is not clearly cheaper.

At six of the seven series, the new bonds pay less than the old ones

The clearest case is the shortest. Series V offers 9.25% for 400 days. A bond the company already has listed, maturing five days earlier, has been changing hands at a median 14.07%. That is a gap of nearly five percentage points on effectively the same instrument.

At five years the pattern repeats. Series IV offers 12.68% to September 2031. Its own bond maturing nine days earlier trades at 15.77%.

Whichever number is right about this credit, the buyer of the new issue is accepting the lower one.

The company's own paper has settled at a median of 13.49% across those 29 lines and six months of trading. The new issue's top series pays 12.68%, and its cheapest pays 9.25%. Both sit below what its existing bonds already yield.

Two caveats worth holding. First, a traded yield is not a default forecast. It is what a seller accepted to find a buyer. If you hold to maturity and the company pays, you get the yield you were promised regardless. Second, yields on bonds close to maturity move violently on tiny price changes, which is why the shortest lines are shown but not used in the comparisons above.

The story in order

What we still cannot tell you

Some of what we set out to establish, we could not. These gaps are part of the finding.

The two sides, side by side

We are not licensed to tell you whether to buy this, and we will not. What follows is the case each way, drawn from the documents.

In favour

  • No default, delay or rescheduling on any borrowing in the last three years, stated by the company and confirmed by the auditors' CARO report in each of the three years
  • Every bond it has ever issued and matured has been redeemed, confirmed independently by CRISIL twice
  • All three years of audit opinions are unmodified, with clean internal control opinions and no CARO qualification
  • Upgraded to BBB in June 2026, the highest rating in the company's history
  • Capital adequacy of 26.18% against a 15% floor, and Tier 1 of 17.30% against a 12% floor
  • The twenty largest borrowers are 0.78% of the book, and nothing exceeds ₹50 lakh
  • Zero loans, guarantees or securities to any related party in each of the last three years
  • The promoter put ₹33 crore of his own equity in over two years and holds 86% with nothing pledged
  • Gold loans run 0.08% bad, and the loss-making non-gold products are being closed down
  • Costs fell sharply as the branch network matured, from 95% of income to 76%
  • Every branch is gold-audited every 25 days and collections are never outsourced
  • No agency has ever flagged it for failing to cooperate
  • The criminal case against the promoter was quashed by the Kerala High Court in July 2026 with no conviction
  • He has stepped off the boards of most group entities, and this NBFC has never lent to any of them
  • At six years the yield premium over an AA name is a genuine three percentage points

Against it

  • 94% of the funding comes from individuals buying its bonds and subordinated debt, and this is the ninth request in under four years
  • The last issue sent 57% of what it raised to repaying earlier borrowings, and this issue does not disclose the split
  • Six of the eight prior issues failed to raise what they asked for
  • CRISIL still rates it one notch lower than the rating this issue is marketed on
  • In 2021 a third of the loan book went 90 days overdue and a single quarter lost ₹14.5 crore
  • The book grew 37% last year while the gold securing it fell 22%, on a gold price up 60%
  • An RBI supervisory letter of January 2026 is disclosed with its contents withheld
  • The prior year's profit existed only because of a ₹9.60 crore one-off lease accounting gain
  • Security cover is 1.0 times, the bare regulatory minimum, with no guarantee and no redemption reserve
  • The banks hold the promoter's personal property and guarantees. Bondholders hold neither
  • ₹199.79 crore of subordinated debt, more than this whole issue, is unsecured and rated by nobody
  • Four of six directors are one family, and the committee that approved this issue has no independent director
  • The lender does not own its own brand and pays the promoter ₹1 lakh a month to use it
  • A group company was fined by SEBI for raising ₹288 crore from 5,323 investors with no offer document
  • The promoter spent a week in judicial custody in January 2025, and the brand the lender borrows is his personal standing
  • Reporting from MCA filings describes eight group LLPs holding ₹764 crore from 11,879 partners against minus ₹422 crore of reserves
  • Its own bonds trade at a median 13.49%, above every series in the new issue, including the 12.68% top rate
  • At six of the seven maturities offered, its own listed paper yields more than the new bonds pay
  • The 400 day series offers 9.25% while its own bond maturing five days earlier trades at 14.07%
  • Institutions have taken 0.04 times their reserved slice, and took zero in the March 2026 issue
  • The 1.07 times headline is against the ₹75 crore base, so the book stands at roughly ₹80 crore of the ₹150 crore sought
  • Any dispute must be taken to the courts of Thrissur
How this was compiled. Primary source: the offer document filed by Chemmanur Credits and Investments Limited for this issue, dated 23 July 2026, all 537 pages, read in full including the risk factors, the objects of the issue, the capital structure, the outstanding litigation chapter, the financial indebtedness chapter, and Annexure IV containing three full years of audited financial statements with the independent auditors' reports, CARO annexures, internal financial control opinions and NBFC Directions annexures. The India Ratings letter and rating rationale of 26 June 2026 were read as reproduced verbatim as an annexure to it. Rating history was assembled from CARE Ratings' press release of 3 April 2019 and its H2 FY15 rating annexure, and from CRISIL Ratings' rationales of 3 November 2021, 4 December 2024 and 28 October 2025. Group and promoter research draws on the Kerala High Court's bail order of 14 January 2025 and its quashing order of 23 July 2026 as reported by Bar and Bench, Onmanorama and Prokerala; on SEBI's 2017 examination of a group jewellery business and the RBI's 2022 and 2024 observations, as reported by The News Minute on 28 September 2017 and 21 November 2025 and by Newslaundry on 1 December 2025, in each case from underlying documents we have not ourselves seen, which is why those passages are attributed to that reporting rather than stated as our own findings; and on company registry filings for the promoter's directorships. Subscription figures come from the issue's published bidding data. All nine linked videos were independently confirmed live before publication by fetching both the YouTube watch page and its oEmbed record. Secondary market data comes from our own exchange feed of daily BSE closing prices and closing yields, covering 121 trading sessions from February to August 2026. All 38 of the issuer's listed bonds were queried over that window. Each bond's yield is summarised as the median of its daily closes, and the issuer as the median of its per-bond medians, so a single very active line cannot distort the result. An earlier version of this page understated how much of this issuer's paper changes hands. That has been corrected, and the figures here rest on the full six month record. Ratios described as computed were calculated by us from the disclosed figures and are marked as such in the text. Decisive claims were re-checked by a second researcher against a primary document, and several lines of enquiry were left open rather than closed on weak evidence; those are listed in full above.
Important. This page is general information about a security being offered to the public. It is not investment advice, not a recommendation, and not an offer to buy or sell anything. We are not a SEBI-registered investment adviser or research analyst. Figures are drawn from the issuer's own filed offer document, from rating agency documents and from a historical window of market data, and may be stale by the time you read this. Past interest payments do not guarantee future ones. These bonds carry real risk, including the risk of losing some or all of your money. They are secured only on the issuer's own loan receivables at a covenanted cover of 1.0 times, which is the regulatory minimum; assets exclusively charged to the issuer's banks are excluded from that security; there is no guarantee from any promoter, parent, group company or government; and there is no debenture redemption reserve. The issuer is a small non-banking finance company rated BBB, the lowest rung of investment grade, by one agency and BBB minus by another. Its business is lending against gold, so it is exposed to the gold price, to its ability to conduct timely auctions, to credit losses, to regional concentration in southern India, to regulatory change, and above all to its continuing ability to refinance itself from retail investors. The bonds will be listed on BSE only. The issuer already has 38 bonds listed there, of which nine have never traded and most of the rest trade only intermittently and in small size, and many change hands below the ₹1,000 the public originally paid, so you may not find a buyer when you want to sell, and if you do find one the price may be below par. Interest is fully taxable at your slab rate. Any dispute is subject to the exclusive jurisdiction of the courts of Thrissur, Kerala. Read the issuer's offer document in full and consult a SEBI-registered investment adviser before making any decision.

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